The Story of Our Logo
The consideration of the colors, graphics, and look of ICP DAS's new logo design is based on humanity.
The color of our new logo are in orange and black, while the design adopts arcs and dots.
Orange is chosen as the chief color as the setting of the corporate identity, considering general public's long-lasting impression of ICP DAS.
Orange represents creativity, determination, motivation, and endurance in terms of color science, which also manifests the enterprise spirit having been constantly upheld by ICP DAS. Black has been added as a color element to represent the power and authority to express ICP DAS's identity as a driving force in the industrial era.
By incorporating the aforesaid design concepts into the ICP DAS brand, we believe that this represents the idea that ICP DAS will consistently improve our technologies relevant to the field of the industrial Internet of Things, while making continual changes to strive for progress. The redesign of the ICP DAS corporate identity has produced a corporate logo that is more of a squarish pattern, which represents a stable and trustworthy brand image.
A simple circular arc together with dots have been added to the graphic design of the logo to represent the connectivity between industrial equipment, and convey the brand values of ICP DAS. "Professionalism", "Reliability", and "Flexibility".
More symbolic English capital letters have been selected as the font, which expresses the idea that ICP DAS is a symbolic industrial industry leader that leads the way forward.
The color of our new logo are in orange and black, while the design adopts arcs and dots.
Orange is chosen as the chief color as the setting of the corporate identity, considering general public's long-lasting impression of ICP DAS.
Orange represents creativity, determination, motivation, and endurance in terms of color science, which also manifests the enterprise spirit having been constantly upheld by ICP DAS. Black has been added as a color element to represent the power and authority to express ICP DAS's identity as a driving force in the industrial era.
By incorporating the aforesaid design concepts into the ICP DAS brand, we believe that this represents the idea that ICP DAS will consistently improve our technologies relevant to the field of the industrial Internet of Things, while making continual changes to strive for progress. The redesign of the ICP DAS corporate identity has produced a corporate logo that is more of a squarish pattern, which represents a stable and trustworthy brand image.
A simple circular arc together with dots have been added to the graphic design of the logo to represent the connectivity between industrial equipment, and convey the brand values of ICP DAS. "Professionalism", "Reliability", and "Flexibility".
More symbolic English capital letters have been selected as the font, which expresses the idea that ICP DAS is a symbolic industrial industry leader that leads the way forward.
